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Home & Apparel Industry Solution
Home & Apparel Industry Solution

Protecting Brand Value
Leaving Grey Market Nowhere to Hide

From production to terminal, use AI technology to build a full-chain protection system for home and apparel brands, combat counterfeit networks, control channel grey market, and protect brand value.

Market Status

Home & Apparel Industry FacesDual Threat of Counterfeits & Grey Market

According to industry statistics, counterfeit home and apparel products account for over 25% of the market, and grey market phenomena are even more prevalent. This not only seriously infringes on brand interests but also disrupts regional price systems, leading to distributor profit losses and brand image damage.

10M+

Annual Verifications

99.9%

Verification Accuracy

72%

Grey Market Rate Reduction

Industry Leading
Industry Pain Points

Three Major Pain PointsThreaten Brand Development

Technical Solution

AI Anti-Counterfeiting TechnologyFour-Layer Protection

Chemical fingerprint + AI verification + GPS tracking + data analysis, building a home and apparel industry-specific anti-counterfeiting system

Chemical Fingerprint Authentication

Each tag contains a unique chemical fingerprint, physically unreplicable, AI algorithm verifies in 3 seconds

Convenient Verification Experience

Consumers can verify authenticity by scanning, no APP download required, supports WeChat mini-program and browser verification

Full-Chain Tracking

GPS/IP dual positioning, real-time recording of product distribution trajectory, 10-minute precision traceability of grey market sources

Tamper & Swap Proof

One-time tamper-proof tags, cannot be restored after damage, effectively prevents tag transfer and product swapping

Application Scenarios

Multi-ScenarioFull-Chain Coverage

Sportswear

Sports brands, outdoor equipment and other mid-to-high-end apparel anti-counterfeiting

Brand Authentication
Channel Control
Consumer Interaction
Data Analysis

Home Textiles

Bedding, curtains and other home textile product anti-counterfeiting

Quality Traceability
Anti-Diversion
Channel Protection
Brand Protection

Home Furniture

Furniture brands, home accessories and other product anti-counterfeiting and traceability

Genuine Guarantee
After-Sales Management
Regional Authorization
Data Insights
Brand Value

Bringing BrandsTriple Value

Brand Protection

  • Combat counterfeits, maintain brand image
  • Protect consumer rights, enhance trust
  • Quick evidence collection, strong legal rights support

Channel Optimization

  • Prevent cross-region grey market, protect price system
  • Improve distributor satisfaction and loyalty
  • Regional sales visualization, more efficient channel management

Data-Driven

  • Consumer behavior insights, precision marketing
  • Regional sales heatmap, optimize market strategy
  • Real-time data dashboard, quick decision response
Success Cases

Leading Brands Are UsingVisible Results

2023 Full Year

Leading Sports Brand

50 million units annual sales, grey market rate significantly reduced after deploying AI anti-counterfeiting system

Consumer Verification Rate35%
Anti-Counterfeiting Cases20
Counterfeit Complaints68%

Distributor satisfaction increased 45%, channel system more stable and healthy

Jul-Dec 2023

Home Textile Brand

Covering 3000+ stores nationwide, focused on solving grey market and counterfeit issues

Scan Verification Rate42%
Grey Market Rate Reduction72%
Anti-Counterfeiting Evidence18

Regional price system effectively protected, distributor renewal rate increased to 96%

Jan-Jun 2024

Home Furniture Brand

Mid-to-high-end home products, emphasizing brand image and consumer experience

Verification Efficiency Improved300%
SatisfactionRating4.8
Full-Chain Traceable100%

Brand reputation significantly improved, consumer trust enhanced

10M+

Total Verifications

99.9%

Verification Accuracy

Average 72%

Grey Market Rate Reduction

Protecting Brand Value Starts with One Anti-Counterfeiting Tag

The home and apparel industry is highly competitive, counterfeits and grey market seriously damage brand value and channel systems. AI anti-counterfeiting technology helps you quickly identify counterfeits, trace grey market sources, protect market order, and enable long-term stable brand development.

  • Small-batch trial experience
  • 7×24 technical support
  • Quick system integration

Preliminary solution within 48 hours