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Beauty & Personal Care Solution
Beauty & Personal Care Solution

Protect Every Beauty Product
Leave Counterfeits Nowhere to Hide

From production to consumers, use AI technology to build a full-chain protection system for beauty brands, combat counterfeits, build brand trust, and create private domain traffic.

Market Status

Beauty Industry FacesSevere Counterfeiting Challenge

According to industry statistics, counterfeit beauty and personal care products account for more than 30% of the market, seriously damaging brand interests and posing major threats to consumer health and brand trust.

500B RMB

Annual Market Size

12%

Annual Growth Rate

30%+

Counterfeit Ratio

Alert
Industry Pain Points

Four Major Pain PointsThreatening Brand Development

Brand Trust Crisis

Rampant counterfeits lead consumers to lose trust in brands, seriously affecting genuine product sales

  • Consumers post negative reviews on social media after buying counterfeits
  • Brand reputation damaged, repurchase rate drops significantly
  • Competitors seize market share opportunities

Channel Management Disorder

Cross-regional grey market, chaotic pricing system, dealer interests damaged

  • Online low prices impact offline retail store sales
  • Cross-regional grey market destroys regional pricing system
  • Low dealer satisfaction, unstable channels

Content Marketing Difficulty

Lack of effective touchpoints for consumer interaction, difficulty building private domain traffic

  • Traditional anti-counterfeiting labels can only verify authenticity, cannot carry marketing content
  • Cannot obtain consumer data for precision marketing
  • Brands lack effective interaction channels with consumers

Data Insights Missing

Unable to grasp product circulation data and consumer behavior, blind decision-making

  • Don't know which regions have hot-selling products
  • Cannot track consumer purchasing behavior and preferences
  • Market decisions lack data support
Technical Solution

AI Anti-Counterfeiting TechnologyFour-Layer Protection

Chemical fingerprint + AI verification + private domain marketing + data analysis, building beauty industry-specific anti-counterfeiting system

Chemical Fingerprint Anti-Counterfeiting

Each label contains a unique chemical fingerprint, physically unclonable, AI algorithm verifies in 3 seconds

Private Domain Traffic Gateway

Guide to follow official account/mini program after scanning verification, accumulate private domain users, continuous marketing reach

Instant Verification Experience

Consumers can verify authenticity by scanning code, no APP download required, supports WeChat mini program and browser

Data Insights Analysis

Real-time tracking of product circulation trajectory and consumer behavior, providing data support for marketing decisions

Application Scenarios

Four Major ScenariosFull-Chain Empowerment

Skincare Products

Anti-counterfeiting for high-end skincare products like face masks, essence, lotion

Brand Protection
Ingredient Traceability
Usage Guide
Private Domain Diversion

Makeup Products

Anti-counterfeiting and marketing for makeup products like lipstick, foundation

Authenticity Verification
Tutorial Videos
Social Sharing
Repurchase Incentive

E-commerce Channels

Anti-counterfeiting and traffic diversion for Tmall, JD.com and other e-commerce platforms

Grey Market Prevention
Channel Tracking
User Retention
Precision Marketing

Live Streaming

Product anti-counterfeiting and trust building in livestream rooms

Instant Verification
Trust Endorsement
Fan Accumulation
Secondary Conversion
Effect Comparison

Before and AfterDeployment

Key MetricsBeforeAfterImprovement
Counterfeit Complaints500/month90/month↓82%
Brand Trust Score6589+37%
Private Domain Users5,000/month28,000/month+460%
Repurchase Rate18%35%+94%
Channel Grey Market25%6%↓76%
Marketing Conversion2.5%8.2%+228%
Success Cases

Leading Brands All UseVisible Results

Full Year 2023

International Skincare Brand

Annual sales of 5 billion RMB, focus on solving counterfeits and private domain traffic

Consumer Verification Rate45%
Private Domain User Growth320%
Counterfeit Complaints78%
Jul-Dec 2023

Domestic Makeup Brand

E-commerce + livestream dual channels, focus on brand trust building

Brand Trust Score42%
Repurchase Rate89%
Grey Market Rate71%
Jan-Jun 2024

Premium Perfume Brand

Focus on offline channel control and consumer experience

Dealer Satisfaction38%
Verification Experience ScoreAverage 4.9
Marketing Conversion210%
100M+

Total Verifications

99.99%

Verification Accuracy

Avg 380%

Private Domain Growth

Served Brands

Global Beauty Brands'Common Choice

🇫🇷
15+

French Brands

🇰🇷
28+

Korean Brands

🇯🇵
12+

Japanese Brands

🇫🇮
4+

Finnish Brands

Make Every Beauty Product Worth Trusting

Beauty industry competition is fierce, brand trust is core competitiveness. AI anti-counterfeiting technology helps you combat counterfeits, build trust, accumulate private domain, improve repurchase, for sustained brand growth.

  • Small batch trial experience
  • Private domain traffic solution design
  • Data analysis dashboard demo

Custom solution within 48 hours